Kute Cake Artisan Cupcakes

by Theresa Christine Johnson on 08/29/2016 | 4 Minute Read

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Kute Cake is an artisan cupcake start-up that is going to make you wish you lived in London. They turned to IWANT design for branding, design, and packaging to make them stand out on the sweets front.

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Kute Cake is undoubtedly adorable. The logo is almost like a light, fluffy cloud, and the pastel colors on the boxes elicit happiness and youth. Photography for the brand gives it a bit of personality, showing the messy side of cupcake-making (and eating), helping consumers to see the handmade, artisan quality of Cute Cake. Gold foil on the boxes adds an element of luxury, while the sans serif font feels minimal and accessible to anyone who simply wants a sweet treat to enjoy.

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Designed by IWANT design

Country: United Kingdom

City: London

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