Bohemian and Exuberant Wolffer 139 Cider
by Theresa Christine Johnson on 08/30/2016 | 3 Minute Read
Discover summer in a bottle. Wolffer 139 Cider offers a dry rose and dry white cider that are equally refreshing and fun. IWANT design developed the branding and packaging for these beautiful bottles that emanates a bohemian spirit, artistry, freedom, and youthful exuberance.
“Wölffer Estate Vineyard is 'In The Heart of the Hamptons' NYC, we have been working closely with them for three years working across all aspects of the winery’s output. We now act as art directors across the entire brand developing new product and managing their digital platforms.”
“Wölffer wanted us to create a brand for their new cider, beginning with the name, that harked back to a bygone era... the Hamptons of the 50's, 60's and 70's filled with bohemian spirit—artistry, freedom and youthful exuberance where artists flocked for inspiration and relaxation, when it was cooler than cool without trying. We began with the name—taking the 139 from the iconic winery where the apples are grown.”
Wolffer 139 Cider’s imagery is wild and exuberant, with bright colors and a combination of different photos and graphics. It feels messy, lovely, loud, charming, confident, relaxing, and fun, all at the same time. An Escher-like pattern channels the artistry, while flowers, geometric shapes, and pin-up girls collide. Bright colors allow the light pastel hues of the cider to make the perfect background for the bottles, and a black twist-off cap makes it easy to enjoy just about anywhere.
Designed by IWANT design
Country: United Kingdom
The GRO Agency