In the heart of Beijing, Tribe Organic is a café that serves healthy food all day, and they turned to BUREAU for the Advancement of Lifestyle and Longevity and Success for new packaging. The big challenge was to create a system that would fall in line with Tribe’s current offerings but also allow each item to shine as an individual product. Using a simple and straightforward design helps to reflect the rawness and organic nature of their food and beverages.
“Tribe Organic is a café serving all-day healthy food fare in the heart of Beijing, China. During the Lunar New Year celebration—one of the most important holidays in the country, Tribe Organic introduced three gift sets in line with their ethos of happy healthy eating.”
“Designing for the Lunar New Year of 2015, packagings were silkscreened with warm hues of red—an auspicious colour of the Chinese culture to kindle the spirit of Lunar New Year. Grounding the graphics to its roots, geometric graphics were also used as inspired from the flag of China.”
“Following Tribe Cafe was the birth of a secondary brand, Tribe Nutrition. Being a brand that promises healthier and more convenient takeaways for working adults, careful considerations were made to create sustainable and efficient packaging forms. Vibrant colours were introduced into the design system to increase visual clarity to the customers while they choose from the different meal types. At the same time, the vibrant colours evoke an energetic and dynamic tone to the brand. A blank space on the labels also allow for handwritten customisation.”
Creative Director: Edmund Seet
Designer: Natalie Lee
Designed by BUREAU for the Advancement of Lifestyle and Longevity and Success
Country: Singapore
City: Singapore
