After a successful launch of HAIG CLUB, a single grain Scotch whiskey, Diageo has launched the latest variant of the original: HAIG CLUB CLUBMAN. Produced with their brand partners, David Beckham and Simon Fuller, HAIG CLUB CLUBMAN is matured in American oak casks that previously held bourbon.
“HAIG CLUB CLUBMAN inherits the same bold and progressive spirit as HAIG CLUB—designed to be different, stylish and modern whilst incorporating the House of Haig’s almost 400 year heritage. The inspiration for the name can be found in advertising materials dating back to the 1920s, in which Haig was advertised as ‘The Clubman’s Whisky.’”
“Master Distiller and Blender Chris Clark has applied his over 30 years of experience to create the Haig Club Clubman liquid, seeking to make a Scotch Whisky with the perfect combination of distillery character and American Oak influence. He has matured Haig Club Clubman exclusively in American ex-bourbon casks, allowing the sweet, gentle Single Grain Scotch Whisky from Cameronbridge to interact with the vanilla, butterscotch and sweet toffee flavours found in the ex-bourbon casks. The result is a wonderfully smooth, sweet and enjoyable Scotch Whisky.”
