Budweiser Limited Edition: Tiësto

by Theresa Christine Johnson on 08/18/2016 | 2 Minute Read

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Missed out on Tomorrowland? Get a taste of the music with this limited edition brew from Budweiser created in collaboration with Dutch DJ and producer Tiësto. The beer made its appearance at the Belgian music fest, at which Tiësto performed a surprise set and released an exclusive track.

Tiësto said, “I always want my shows to feel like a once-in-a-lifetime experience. I want to give fans the biggest spectacle and most memorable moment of the whole festival. Budweiser makes that possible by helping me amplify my live experience and giving festival-goers a night full of surprises they won’t soon forget.”

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The limited edition batch features packaging inspired by the DJ’s performance at Tomorrowland. In the background we see the familiar Budweiser logo and iconic red, and in the forefront is Tiësto’s name and an icon representative of his set. This lets consumers know that they can get the Budweiser beer they know and love while having a more unique and memorable experience.

Steph Okell, marketing manager for Budweiser UK, added, “We wanted to bring the epic Tomorrowland experience back to fans in the UK with a limited-edition brew that truly captures the passion of music lovers and the energy of Tiësto’s music in every can. This limited-edition brew reflects our incredible collaborations with both Tiësto and Tomorrowland, which have come together in such an epic way this summer.”

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Via FoodBev Media

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