Nothing compares to a cold, fruity popsicle on a sweltering summer afternoon. Nice Blocks is even better, though, since they’re natural and organic, making them the ultimate sweet treat to beat the heat. Fuman developed the packaging for these healthy and delicious popsicles to emphasize their tasty and intense flavor options.
“Nice Blocks are a dairy-free, fairtrade ice block, made with natural, organic ingredients. The direction for the new packaging was defined as ‘summer on a stick’—fun, exciting, and an explosion of flavour—evoking long hot days at the beach.”
“Nice Blocks are a fun treat first, natural and organic second. To meet the brief, the new packaging had to be bright, colourful and eye-catching, with a second level communication of its credentials. The brand was already established as a healthy, ethical alternative, therefore we could afford to prioritise visual impact over natural messaging.”
