by Theresa Christine Johnson on 08/02/2016 | 2 Minute Read

Editorial photograph

If you’re not able to take a relaxing evening gondola ride, then this sparkling wine is the next best thing. Alexey Poteychuk developed the brand identity and packaging for FARINELLI Frizzante, a line of elegant wines with an Italian history.

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Poteychuk wanted to create an emotional, sensory, and active product design that would practically transport consumers to a different place. The Italian roots of the brand are illustrated with the gondolier carrying barrels of wine in a traditional Venetian gondola, while the border of the label gives it an incredibly sophisticated feel. Gold foil is incredibly luxurious, and the classic font choices elevate the brand. The bright red in the FARINELLI name and on the muselet help for the gondolier, in his red and white striped shirt, to stand out even more.

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Designed by Alexey Poteychuk

Client: Ursus Wines & Spirits

Country: Russia

City: Moscow

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