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California IPA

by Theresa Christine Johnson on 08/03/2016 | 2 Minute Read

Editorial photograph

West coast, best coast. Brazilian studio Estúdio Caxa designed the label art for Blondine Microbrewery’s West Coast IPA, embracing a bit of California dreamin’.

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The label features a red sun setting over the Pacific, a beach speckled with palm trees and umbrellas, and the Golden Gate Bridge in the background. Even for those who have never been to California, the illustration conjures up the classic vision of Cali without making it too clichéd. The sunny red and five-point star match the California state flag, while the relaxed font embraces the relaxed beach vibe. Colors are bright and slightly sun faded, somewhat like a vintage postcard you might send on the road.

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Designed by Estúdio Caxa

Country: Brazil

City: São Paulo

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