The first regional Korean-American bank in the United States has just opened its doors to the public! With a new brand identity by design studio, Landor, this bank will surely be a success. Centered around progression, optimism, and pride, the Bank of Hope has a constant drive to help customers and communities it services progress and achieve their goals.
BBCN and Wilshire—both Korean-American banks headquartered in Los Angeles—are full service banks that specialize in cross-generational lending to business owners in myriad ethnic communities. By merging to form Bank of Hope, the newly established super-regional bank will have branches in nine states and combined assets of $13.2 billion.
To establish a powerful brand for Bank of Hope, Landor had to reconcile the prior identities of BBCN and Wilshire. The new brand needed to distinguish the organization as a market leader among Korean-American banks, while connecting with its core customers and remaining agile for future opportunities.
