by Theresa Christine Johnson on 07/12/2016 | 2 Minute Read
For audio professionals, Universal Audio is a name that’s synonymous with quality. But for most day-to-day consumers, it wasn’t so widely known. To help Universal Audio bring iconic sound to the mass market, CBA was tasked with creating standout packaging.
“To the experts, Universal Audio has been synonymous with innovative recording sound since the 1950’s. But when the brand decided to extend their offering to the mass market, they needed an expression that could voice the products’ superior capabilities...without being too noisy. To help the icon resonate with consumers in big box stores, CBA created a clear and understated design system that packs a punch for Universal Audio’s new range of products, using photography to express what words cannot: the potential to create truly epic sound.”
Of course, the audio equipment needs to be well protected to keep it safely in one piece, but the challenge was to get consumers acquainted with the pieces even while they are packaged up in a box. Universal Audio’s Apollo Twin is shown in beautiful detail on the packaging. From the top, side, and back, we see exactly what the product looks like against a crisp, metallic gray background. On the back, parts are labeled to help acquaint those who are unfamiliar with what each outlet does. The photographs are done in such a way that it almost feels like you’re looking right at the real thing, making the unboxing process and almost surreal experience.
Designed by CBA
Country: United States