Featured image for Murphy-Goode


by Theresa Christine Johnson on 07/11/2016 | 2 Minute Read

Editorial photograph

After over 30 years making wine in Sonoma County, Murphy-Goode needed an updated look to showcase their brand and their story. Swig Studio worked with them to create something rugged yet with a stylish California aesthetic. Their redesign showcases the high quality wines and the labels feel welcoming and approachable, making it something loyal customers and new ones alike can be happy to open and enjoy.

“In their efforts, Swig Studio was inspired by the resurgence of Americana and wanted the label to embody the theme of ‘Made in America’–a natural fit for this classic American winery. The new label celebrates Murphy-Goode’s deep heritage in the region’s agricultural and winemaking community and is designed to embody core brand values: handcrafted, unique and authentic.”

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Paul John Morales of Swig Studio mentions, “The new Murphy-Goode identity and packaging was inspired by vintage general store signs and old California fruit crate labels. We drew on the winery’s agricultural roots in the Alexander Valley with an emphasis on craft—evoking a time when people tended the land, grazed livestock, and grew fruits and vegetables. This idea was a perfect platform to re-launch a classic American brand—inspired by the past but looking toward the future.”

Editorial photograph

Designed by Swig Studio

Client: Murphy-Goode

Country: United States

City: San Francisco, CA