by Theresa Christine Johnson on 07/06/2016 | 4 Minute Read
Movies, fast food, mini golf, go-karting and more—you can find it all at Play City. This mecca of everything fun was redesigned recently by Backbone Branding to truly capture what it’s like to spend a few hours simply letting yourself play.
The new branding communicates that Play City is an amazing place for kids and adults alike. From arcade games to a bowling, all of the activities are highlighted in a way that immediately piques interest. Bright colors are instantly eye-catching and elicit carefree feelings of entertainment and games. Minimal text is used, allowing the colors and images to speak to consumers and letting them associate their own feelings to the experience.
Designed by Backbone Branding