Plan-n Cereal Shake
by Theresa Christine Johnson on 07/06/2016 | 3 Minute Read
Here’s a way to start your day off right: Plan-n Cereal Shake that is a blend of nuts, cereals, and fruits. Athens agency mousegraphics created packaging design for this new drink from Uni-President Enterprises that would introduce it to consumers as a healthy drink with natural ingredients.
“Our client requested a logo and image synthesis that would capture the consumers' attention as something honestly natural and health beneficial. We opted for thin lines and an overall sense of lightness, anti-stress effect and euphoria: elegant, elongated typography was matched by the simple outlining of domestic containers (jars and kitchen utensils too) where fruits and cereals are shown whole and ready to be blended. Corn, cranberries, pumpkin, bananas, oat, pineapple, coconut, almonds and yam are portrayed through such transparency with careful iconography and simple combinations so that the ‘no added chemicals’ value can be impressed to the viewer. Containers are colored only at their opening end, in translucent mild hues so that flavors are differentiated in a luxury-meets-health manner.”
Uni-President Enterprises wanted to target young and middle aged hard-working men and women. The packaging needed to emphasize the natural ingredients as well as the fact that it’s a new way to get vital nutrients in a new way. On the front of the bottle, images of the raw ingredients appear in pitchers or bowls that have been drawn with a simple line illustration style. It emphasizes that no additives are included and that Plan-n Cereal Shake is pure and health-focused. Pastel colors at the top of the bottle bring out the hues of the ingredients on the front, making them more prominent. A white background speaks even further to the simplicity of what things go into the product, giving consumers confidence that it’s a healthy, pure option.
Designed by mousegraphics