by Elizabeth Freeman on 08/01/2016 | 2 Minute Read
The ice cream season is at its peak and the packaging of Ice Kitchen, designed by Robot Food, just make us want one of these ice lollies right here, right now! Ice Kitchen hand-make delicious fruit, dairy and cocktail ice lollies. Only artisanal ingredients are allowed, such as whole fresh fruits, fresh milk and cream, and top quality chocolate, herbs, spices and aromatics. Already established in the UK, Ice Kitchen had their sights set on Europe, and asked Robot Food for a brand refresh. After investigating the existing brand, the team’s strategy was to de-clutter the identity and evolve selected elements for a stronger, cleaner, more delicious presence.
Talking about the project - the team at Robot Food says “Taking inspiration from the handmade ethos, we gave the logo a handmade-style twist, and added a ‘degree’ symbol for some playful context. But the real stars of the show are the lollies and their ingredients. Retaining the original photographic treatment, the team simplified the appearance for clarity and standout. London College of Art student, Divya Scialo, was then commissioned to produce the loose, hand-painted wrapper illustrations. Bursting with mouthwatering colour, the results jump off the packs to express each product’s personality and ingredients.”
Refreshingly elegant and contemporary, the new identity successfully enhances the brand’s original charm to seriously scrumptious effect. A ice-cool new brand identity and design by Robot Food.
Designed by Robot Food
Country: United Kingdom