Ethique Sustainable Soap

by Theresa Christine Johnson on 08/03/2016 | 2 Minute Read

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Lather, rinse, repeat. With Ethique you can feel good about caring for your body, knowing that you’re using shampoos, conditioners, and soaps that are all natural and free from any plastic packaging.

Brianne West founded Ethique not because she had a deep passion for makeup or cosmetics but because she loves science and the environment. Because plastic tends to end up in landfills and can take centuries to decompose, creating plastic-free bath products only made sense. Ethique’s products also save water—some conditioners are made up of 90 percent water, so the company’s bath products can save about a liter of water per bar. And since the products are incredibly concentrated, they tend to last longer (actually up to five times longer) than a traditional bottle of shampoo or body wash.

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Because there’s no liquid necessary, Ethique’s packaging is made of biodegradable, compostable material. The bars come in form fitting boxes or sleeves with lovely colors that indicate the scents, and the no-nonsense approach reflects the natural ingredients that go into each item. The “i” in Ethique is dotted with budding leaves, reminding consumers that buying from the company does good for the environment.

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Designed by Ethique

Country: New Zealand

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