Coxy's Kent Liquers
by Theresa Christine Johnson on 08/01/2016 | 3 Minute Read
“Not your usual.” The typical liqueurs already exist, which is why Coxy’s Kent Liqueurs has set off to do something different. Sand Creative developed the packaging for the brand, combining that which is familiar with some unusual elements, too.
“'Sometimes things just feel like the right thing to do and all the right ingredients are there..' This is how flavour makers Katy and Rob felt when they decided to create Coxy's Kent Liqueurs. This perfect combination can be seen in their range of amazing flavours from such delights as Raspberry & Rose or Plum & Cardamom to Strawberry & Chilli and Lavender Gin.”
”This desire to shake off the dusty 'back of the cabinet' image of liqueurs teamed with the unusual flavour combinations lead us to create the brand message 'Not your usual.’ The brand mascot—a combination of the famous white horse of Kent and their pet dog Minstrel's head—plays with the idea of the unexpected mix and something that is definitely 'Not your usual.’”
The lineup of Coxy’s Kent Liqueurs is classic with a refreshing, fun twist. Aside from their mascot, these “flavor makers” offer incredibly unique options, like Raspberry & Rose and Ginger & Honey, which up the cocktail game. A classic font and dripping wax seal give the bottles an incredibly traditional look, while the unexpected mascot and copywriting make it quirky and playful.
Designed by Sand Creative
Country: United Kingdom
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The GRO Agency