Probus Brewery

by Theresa Christine Johnson on 07/28/2016 | 5 Minute Read

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The love for sci-fi and good beer finally intersect. Probus Brewery turned to FLOV Creative Agency for a series of fun labels that craft beer lovers would enjoy. What they got was out of this world.

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“Probus Brewery is a Polish brewery with a strong historical background, located in Lower Silesia. When they decided to start to brew craft beer, using new wave styles, they asked us for help. We created whole concept of label series, dedicated to craft beer lovers. Labels present fictional events and heroes from the future, show our vision of the world without ‘human and nature.’ The second series of beer is based on traditional beer styles and the real, historical labels. But that is another story…”

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The date for each superhero is listed at the top of the label, and the beer’s variety is listed at the bottom. Between the illustration style and font choice, it looks like a sci-fi novel cover from the 80s. The illustration style for each beer is consistent, with the different types featuring a new hero in a fantastical environment, and every consumer will have their favorite. Instead of just drinking a beer, though, this feels like reading a page from a book.

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Designed by FLOV Creative Agency

Country: Poland

City: Wroclaw

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