Subtle is definitely not the word to describe Lucha Libre beer. With “punching notes” of blueberry, mango peel, or grapefruit, each one has a completely distinct flavor and appearance. DUSK created the fun and playful rebranding for Lucha Libre Brew Co., playing on the brand’s Mexican heritage and turning the cans into small Luchadore masks.
The lucha libre inspiration is humorous but also does a great job of showcasing the different beers. Masks give each flavor a bit of personality—an intense, zesty Rojo Ale and a tangy, rich Golden Ale. Text on the back of the can follows suit with the concept of lucha libre wrestling, making it even more of a full experience for the consumer.
