by Theresa Christine Johnson on 08/04/2016 | 3 Minute Read
Llanos Negros is a line of six amazing wines, whatever your mood. The winery is located in the Canary Islands, so Dailos Pérez designed labels that would incorporate the unique environment where the wine is made.
“Llanos Negros is a limited edition of 6 wines produced by the winery Llanovid in La Palma (Canary Islands) in several plots of the area of the same name. With a volcanic soil, its image had to represent the entire atmosphere that surrounds this spot and for this it made a series of illustrations that convey a strong volcanic nature accompanied by geometric compositions that symbolize the vines that arise on the ground. At all times the briefing focused on the ground and to enhance all their peculiarities as core value, since this brings great personality to the product. This one is destined principally to the European and North American markets with a premium positioning.”
Illustrations on the front do an excellent job of capturing the soil and how it affects the flora of the area. The vines are represented by geometric shapes, and stand out in shining gold foil which also elevates the brand. Each wine has its own particular tasting notes, and the subtle differences in each label reflect that. The Llanos Negros name is written in a traditional serif font, while the wine variety is a thinner, more modern choice. Together, these reflect the history of the area and the winery as well as the exclusive and unique variations.
Designed by Dailos Pérez
Client: Llanovid S. Coop. Ltda.