Sepatu Bersih

by Theresa Christine Johnson on 07/27/2016 | 3 Minute Read

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Sepatu Bersih invites you to clean your shoes better. Instead of just throwing them into the washing machine, this premium shoe laundry and treatment center in Malang, Indonesia will get them looking brand new again. Edwin A. developed the visual branding for the company, creating something crisp and refreshing that feels like it will breathe new life into an old pair of shoes.

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“Sepatu Bersih means clean shoes in English. Inspired by that, I use curved lines as an icon of water, because water is the main material to clean shoes. White and Blue color also a representative of clean.”

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The variety of blues and curved lines truly gives the impression of the movement of water. A basic font feels somewhat modern yet simple, communicating the company’s straightforward mission and process. The logo features a clean gym shoe, similar to what one might see fresh out of the box when they buy it, letting consumers know that their shoes will be as good as new after using the service.

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Designed by Edwin A.

Country: Indonesia

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