Paleteria La Michoacana Paletas

by Theresa Christine Johnson on 07/26/2016 | 2 Minute Read

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Bring on the summer heat! These delightful popsicles will keep you cool. The Creative Pack developed packaging with Latin inspired art and design—symmetry, pattern, color, and strong focal point. The subtle floral pattern is reminiscent of old Latin tile work, and the mix of modern and traditional elements makes it eclectic and one-of-a-kind.

“PLM Brands is a California-based company who produces frozen novelties using traditional Latin American methods and recipes. In mid-2015 they worked closely with The Creative Pack to expand their business by designing a line of frozen Agua Fresca fruit bars, also known as Paletas.”

“Design Objectives:- To develop a brand that appeals to a conventional and natural channels- To design packaging for the launch of a new Paletas range- To create a bold, impulsive visual aesthetic inspired by Latin American heritage- To incorporate their existing 'La Michoacana' logomark”

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“The biggest challenge was to communicate to consumers that the ingredients are all-natural without using the usual 'natural' visual cues (ie. minimal, white design or kraft texture). The initial launch included 4 SKUS; Mango, Chili & Lime, Crushed Pineapple & Coconut Water, Watermelon & Lime, and Strawberry Lemonade. With such deliciously innovative flavor combinations, the design deserved a vibrant, energetic look. Therefore, the overarching goal was to create a colorful, hip package design that is reflective of the innovative fruit bar flavors and Latin heritage.”

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The background pattern and sunburst graphic really allow the image of the popsicles to take center stage. The text on the front banner is slightly weathered, nodding to the more traditional influences, while the bright colors and images of the fruit make it updated and able to compete with other all natural options. Bright colors seem to quench the consumers desire for something cool and refreshing while also making the boxes pop off of the shelves.

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Designed by: The Creative Pack

Client: PLM Brands

Country: United States

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