by Theresa Christine Johnson on 07/25/2016 | 3 Minute Read
Reality and fantasy combine in Malacara Mezcal. Designed by Chapter Branding Studio, this delightfully smoky and full-flavored mezcal is easy-going and inviting.
“Rooted in an ancient culture of imperfect souls and hard-working hands, Mezcal Malacara displays an imaginary universe inspired by mystical elements that complement the unique flavour characteristic to the brand. The twisted legend of Silvestre Malacara is depicted through hand drawn imagery. All of which were created using traditional illustration techniques that are enhanced by classical printing methods on a variety of carefully curated rudimentary materials.”
The image and text on the bottle seem to give consumers part of the story behind Malacara Mezcal, allowing their imaginations to fill in the rest. Hand-drawn illustrations make you feel like you’re sitting down with Silvestre Malacara himself, and they make each bottle feel more unique.
“The monochromatic palette is the finishing touch on the uneasy atmosphere of all that is Malacara: and unknown universe that was never meant to remain hidden. Created at the very heart of Oaxaca’s most iconic Mezcal Region, Santiago Matatlán, by local artisans whose families have worked this land for centuries. Crafted by imperfect souls and hard working hands—with the aid of the sun, the earth, and a deep respect for tradition. Malacara is meant to be celebrated and shared.”
Designed by Chapter Branding Studio
Client: Mascara Mezcal
Dieline Media & PRINT Magazine