by Theresa Christine Johnson on 07/20/2016 | 4 Minute Read
Get ready for a sugar overload. Buttermilk Confectionery is an artisan confectionery with over 50 years in business making mouthwatering sweets. Kingdom & Sparrow redesigned the packaging, aiming to widen the audience reach and show off the amazing products they make.
“Buttermilk is a great Cornish brand, with wonderful values and a whole lot of ambition. They wanted to reach a new, wider audience without alienating their loyal customers and staying true to who they were. With a heritage dating back to the 1950’s, this family business had a very strong idea of what they needed to achieve. We made sure their branding and packaging better reflected their excitement, energy and the quality of their products.”
Every single item from Buttermilk Confectionery has its own unique personality. Images on the front of the packaging are a mix of photographs of the fudge and drawings of the ingredients, adding an element of fantasy. These irresistible desserts are even better than what you could imagine on your own! Each item has its own bright color palette which helps to emphasize the depth of the brand and what they offer.
“We helped them to introduce new products like sharing packs, gift boxes and treat packs, as well as dusting off their popular grab bags. They now have a colourful, quality, family friendly brand that shows off their amazing traditional techniques, modern thinking and incredible passion.”
Designed by Kingdom & Sparrow
Country: United Kingdom