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Concepts We Wish Were Real

by Elizabeth Freeman on 07/15/2016 | 13 Minute Read

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What a great week it's been! Time celebrate what you've accomplished with The Dieline's "Concepts We Wish Were Real".



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Healthcare brands have a reputation for looking pretty uninspired and sterile. But why would a company focused on wellness want to seem lifeless and boring to their clients? In order to reposition and rebrand themselves, Vuelo Pharma turned to saad branding+design for this concept which truly breathes life into their products and services.

“Vuelo Pharma is a healthcare company that focus on skin care, wound care and wellness with the mission of help patients and healthcare professionals by informing and inspiring a new way of seeing life. In order to prepare the company to expansion, intensive researches were made and their differential got clear: to holistically attend patients as a whole, not only their diseases. Our consultancy saad branding+design was responsible for its repositioning and rebranding, seeing the future of this company from new perspectives and bringing a new Vuelo to life.”

Vuelo Pharma’s new look inspires positive emotions in the consumer, making them feel confident, happy, and at their best. When it comes to wellness, appealing to this prime state of health is important. The bright colors and large, bold letters exude a strength and assurance. Images of happy, smiling clients appear throughout the materials, giving consumers an idea of how they’ll feel after using Vuelo Pharma themselves.

Designed by saad branding+design

Country: Brazil



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There’s certainly nothing wrong with dried pasta noodles or frozen lasagna, but there’s just something about fresh pasta that is completely irresistible. Marc Jordi Soler developed the concept for Vissi, a brand of fresh pasta made with absolutely mouthwatering ingredients.

“Packaging for a brand of fresh Italian pasta. This is a traditional product in his confection but current both in its formulation like product as in his presentation and channel of sale. Aimed at a young target, independent, pasta lover and quick and healthy cooking.”

If you’re not able to sit down and make your own pasta from scratch, then Vissi is the next best thing. With two ravioli varieties and a tagliatelle noodle, it makes putting together an impressive dinner easy. Since the target audience is young yet health-conscious, the packaging needed to emphasize the freshness and wholesome ingredients but also help consumers to easily envision a finished meal. Showcasing the pasta inside was key to show off the noodles, and buyers can see that all they really need is a good sauce and it’s good to go. Small icons on the front indicate how many servings are inside and how long it takes to prep, and illustrations of the ingredients are peppered on the front of the packaging to get consumers excited about the delicious flavors.

Designed by Marc Jordi Soler

Country: Spain



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The future of nutrition as the guys at The Kids Studio see it. In the quest of finding out how humans could handle nutrition better, the design team teamed up with Hackmasters in London and looked at social behaviour trends and new technologies. “We did some research in the fields of health, nutrition and sport trends across various industries. A trend we got very interested in was the rise of smoothies, juice machines and vitamin waters. What came out of our observations and talks is that most people who consume them, don’t have a clue about the actual vitamin and mineral value in them. We live in a world where everything is measured and tailored, yet so many people gulp down smoothies and supplements without knowing what the body really needs. “How can people take charge of their vitamin and mineral balance in a precise and effective manner? Our answer: PARO, a machine that provides shots of vitamins and minerals tailored to your current need or goal. PARO analyzes your mineral and vitamin levels to give your body exactly what it needs. You can also just tell PARO what your target is and it will calculate a mixture to help you reach it, like having more energy for the day or recovering faster from a long workout. “PARO was a created as a prototype. Until it becomes reality, raise a glass of orange juice to the guys at The Kids studio. Cheers!

Designed by Kids

Country: Germany

'?? ?' ? ?? ??


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Soju (??) is a Korean beverage with grain distillate strength anywhere from 20-45%. It’s most commonly drunk in its pure form, but it’s become increasingly popular as an ingredient in cocktails. Unblvbl Branding Agency developed this concept for '?? ?' ? ?? ??, bottles of pre-mixed cocktails made with soju.

“?? ? name translates from Korean as ‘Pleasant Evening,’ and this product was created just for this type of evening in nice company. The reference point in communication with the consumer was an illustration on a paper bag, made in watercolors. Each one is based on the predominance of the color characteristic for a specific taste. There's three of them: apple, strawberry and orange. As for the labels placed on the bottle, we have entered the most harmonious in its subjects—poster on the wall, a sign in the park and billboard. Illustrations, ease and taste—all that to create the right emotional state. Working on this project we wanted to do first and foremost something that goes beyond our perception of low-alcohol cocktails, cultural code and the ordinary.”

The illustrations help to transport consumers to a place that the name suggests—a pleasant evening with good company. Each flavor has its own coordinating color that also appears in the illustrations in subtle ways, almost like brushstrokes from watercolor paints. The outer paper comes off and the vivid, bright colors of the cocktail appear, and a screw-off lid makes it easy to enjoy anywhere. The packaging implies that it’s a flavorful beverage with a low alcohol content that consumers can drink at a small party or get-together to create lasting memories.

Designed by Unblvbl Branding Agency

Country: Russia



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Depot WPF wanted to know: is it possible to express the character and the tasting notes of a wine with only geometrical shapes and shadows? The result is TONE. wine, a line of four varieties including a chardonnay, sauvignon, merlot, and cabernet.

“Wine packaging design is at the same time a difficult 'genre' with its own traditions and rules, and ideal territory for experiments—many successful projects in this sphere prove that literally anything can be put onto the wine bottle label. We decided to experiment with geometry and shadows.”

Playing with simples shapes and lighting sources, each label is intended to reflect the character of the wine. For the aromatic chardonnay, for example, a diagonal line travels up the side of the wine just like the fresh smell of the chardonnay slowly overwhelms your senses. The tangy cabernet features a large black square on the front, indicating a bold, strong flavor.  The wine name appears in a different fashion, further emphasizing the flavors in the wine.

The creator of the concept, Nikita Ivanov, mentions, "I tried to reflect the wine character with minimalistic graphic tools—plain geometrical forms and shadows. From my point of view, in spite of minimalism, the story turned out to be rather emotional.”

“Behind neutral at first sight illustrations it's possible to guess friskiness and lightness or vice versa, taste intention and 'weight.’”

Designed by Depot WPF

Country: Russia



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La Casita Blanca is chocolate with a bit of mystery. Elegant and striking, these decadent truffles are a student project from Maria Romero, Cristian Varela, and Laura de Miguel.

Against the white packaging, the rich brown chocolates stand out boldly. The name of the chocolates is hidden, and a small tab can be pulled to reveal it. The name comes from the La Casita Blanca in Barcelona, which was founded in the early 1900s and became a bit of a shelter for clandestine love during the postwar years. Similarly, La Casita Blanca chocolates look pure and simple on the outside, but the chocolates themselves are sinfully delicious.

Designed by Maria Romero, Cristian Varela, Laura de Miguel

Country: Spain