by Theresa Christine Johnson on 07/21/2016 | 3 Minute Read
Eating vegan and eating healthy aren’t always synonymous, especially in today’s busy world. Shake Up was designed for those who care about their health but also can’t spend hours every day dedicated to making wholesome meals. Futura developed the branding and graphic design for Shake Up, making it easy for people to get the nutrients they need on the go.
“‘Shake Up’ is a powdered vegan superfood especially for those who don’t have the time to have breakfast everyday, but cares about their health. It is part of a complete program of fitness and health care named Instafit. One of our client’s main objectives was to create habits on the consumers. That’s the reason why we decided to number each individual portion of powder so the users could organise their week and notice whenever they skip a meal.”
Planning out a healthy meal can take a bit of work, and Futura designed Shake Up to make it a no-brainer. Nutritional information is listed out methodically on the back of the packaging, letting consumers know exactly what they’re getting with each meal. Having packs numbered means buyers don’t need to worry about planning out what to eat every day, and the silver wrapping feels modern and implies that Shake Up is the future of food.
“We defined the name of the product as ‘Shake up’ making reference to the act of shaking the powder with liquid in order to consume it, but also because this is a morning product and it reminded us to the imperative phrase: WAKE UP! The color selection has to do with each flavour and the combination with black and silver is to give the sensation of strength. So if you see it on a supermarket you will identify that this is not just a flavored powder for shakes but a complete meal for adults.”
Designed by Futura
City: Mexico City
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