Featured image for Sand & Salt

Sand & Salt

by Theresa Christine Johnson on 07/14/2016 | 2 Minute Read

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Sand & Salt forgoes the use of obnoxiously bright colors or Hawaiian floral patterns for its swim trunks. This is swimwear that come in a variety of memorable, confident hues and are made to last. Wide & Narrow developed the corporate identity, brand concept design, packaging design, and web interface design for Sand & Salt, this sophisticated line of men’s swimwear.

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Sand & Salt swim trunks come individually packed in a see-through plastic wrapping, and is then placed in a cardboard box. The font looks like it was written on a typewriter, giving the brand a classic look. Tags are simple and straightforward—one lists the brand name, and the other with a little more information about the brand. The packaging is simple and allows the products to truly speak for the brand.

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Designed by Wide & Narrow

Client: Sand & Salt / A.A. Busaba

Country: Thailand

City: Bangkok