Etude Sun Blind Cushion

by Theresa Christine Johnson on 07/14/2016 | 3 Minute Read

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Summer is in full swing, so don’t forget to put on that SPF! Block out harmful UV rays with the Sun Blind Cushion from Etude, a beauty product that you can apply before or after putting on makeup to keep your skin safe from sun exposure. Content Form Context developed the packaging, thinking quite literally about what the rays of the sun look like as an illustration.

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Bright yellow lines are representative of the shining sun, and a royal blue is a bold companion to this color and also has a bit of nautical inspiration—perfectly suited to those who want to spend their summer days lounging on the beach and tanning. Silver foil adds a bright shine to the outer box, helping to emphasize the importance of SPF protection. The product comes in a circular container that feels dainty, with delicate stripes and a thin sans serif font. Combined, the blue and white feel soothing and cool, reminding consumers that using the product can help to prevent nasty, painful sunburns.

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Designed by Content Form Context

Country: South Korea

City: Seoul

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