by Theresa Christine Johnson on 06/09/2016 | 2 Minute Read
Well, it’s official: the most clever beer names go to this line of four delicious brews from Insurgente Beer. Eraboy Studio designed the labels, making them lovely centerpieces that add character to the incredibly flavorful beer options.
“Label design and illustrations for the new Tap Room series by Insurgente, an award winning Tijuana based brewery, praised for its quality and bold flavor. Tap Room Series is a 4 style beer collection: Coffee IPA called ‘Sospesso IPA,’ a Hoppy Wheat baptised as ‘Búho Rompeolas’ (Wavecrasher Owl), a Mild Ale entitled ‘Born to be Mild’ and a Brown Ale with Berries called ‘Berry Brown.’”
Each beer variety has its own coordinating color, a bright and bold hue that stands out against the traditional amber bottle. Lines emanate from the key icon in the background, giving a sense of motion and energy. The Insurgente owl rests at the bottom of each label, overseeing the work, and black text pops against the colors and white label. The witty names imply that Insurgente Beer has a sense of humor but the label shows they don’t compromise with their well-crafted brews.
Designed by: Eraboy Studio
The GRO Agency