by Theresa Christine Johnson on 06/08/2016 | 2 Minute Read
We’re not sure if whiskey could get any more perfect than this. Stranger & Stranger have developed the packaging for Catcher’s Rye, a spirit that’s distilled and bottled locally in Detroit, Michigan. Joining the ranks of endless whiskies out there, Catcher’s Rye is delightfully designed, from the naming to the label, making it a choice above all the rest.
The bottle itself is tall with pronounced edges that make it seem almost like a building column or even a meticulously crafted sculpture. At the bottom, the word “Detroit” appears in all-caps, a reminder of where the spirit comes from. The bottle’s long, thin neck adds height and gives it a bit of elegance.
In the background of the label, we see a sun setting over a field of rye, with a few small birds flying in the wind. The text choices—a somewhat curvy serif font for the name and an angular, all-caps one—feel traditional and emphasize the distiller’s careful work in creating the whiskey. At the top, the bottle is sealed with the distiller’s information, allowing the consumer to feel closer to the brand and have a more personalized experience.
Designed by: Stranger & Stranger
Country: United States
City: New York, NY
The GRO Agency