by Elizabeth Freeman on 06/07/2016 | 2 Minute Read
These sparkling juices are a perfect summer treat by the poolside. Designed by Anders Chow, fruity beverages are packaged in beautiful aluminum bottles embellished with playful illustrations and the Voyage logo. Each bottle is customized with a unique color that matches the flavor that's inside.
"An identity & package design for a premium sparkling juice product in 4 different flavors. The direction of this project revolves around with two primary ideologies “exquisite and lively”. The logo is originally minimal representation of water droplet. After further developing the logo, the shape resembled the combination of 'W' and 'V', which gives the logo its semantic charm. The logo weighting is light and slim, which contrasts with the boldness of the graphics applied to the package and hence, has a more composed and balanced visual. The metallic finish of the bottle gives it a high-end appeal, suitable for restaurants, bars, and hotels."
Designed by Anders Chow