Society itself and the health industry are quickly switching their negative position regarding the legalization of cannabis for medicinal purposes. The world witnesses an inevitable paradigm shift due to the existence of overwhelming and empirical medical evidence pointing out the benefits of marijuana. Marketers are recognizing the full economic power of an unsatisfied multi-demographic market and it becomes necessary for suppliers to build a strong foundation of responsibility and proper moral values in order to fulfill the most discriminating demands.
Such is the case with Seven Point, the outstanding high-end Chicago based state-approved medical cannabis dispensary. They provide premium individual consultation and a well-planned menu of medical cannabis varieties. Qualified individuals under the Illinois Medical Cannabis Pilot Program are now able to attain these world-class services and marijuana products from a superb dispensary.
Forget about typical Rastafarian colors and Jamaican styled deco, Seven Point´s exclusive interiors were projected by the highly acclaimed Curioso Design Studio, known for creating and producing some of the best architectural experiences in the hospitality, gastronomy and retail businesses of the US. La Tortillería worked on this project alongside with Curioso, its sister agency in the US, to build Seven Point´s complete branding and visual identity. The challenging task demanded skillful design, marketing experience, full understanding of the dispensary’s public exposition levels, and of course, Chicago´s own laws and regulations regarding medical marijuana’s advertising and branding methods.
