Nongfu Spring Flavored Water
by Theresa Christine Johnson on 06/30/2016 | 2 Minute Read
Nongfu Spring brings you a line of water with just the right amount of fruity flavors. Designed by mousegraphics, just looking at the bottles can spark a desire for some refreshing, thirst-quenching water with a little hint of fruit.
“Our design approach had the intention to show in a pretty straightforward way the fruit flavoring of the water. By creating the optical illusion of a floating fruit we convey the idea in an honest and direct way. The iconography of the 4 fruits—grape, pomelo, lychee and lemon—is such that it produces the very natural effect of a fresh fruit slice dipped in water; an impression enhanced by the light coloring of the water. Lettering is kept to the one side of the container so that the other offers the clear view of the free floating fruit.”
Nongfu Spring Flavored Water needed to appeal to a diverse age market and to all sexes. The result truly gives consumers a sense of the product inside—a swelling wave of water and faint, dreamy hues to indicate the flavors. An image of the fruit floating in the water lets the buyers know that the water is flavored ever so slightly, while still retaining the pureness that Nongfu Spring Water offers.
Designed by mousegraphics