Cheese Vitayem!

by Elizabeth Freeman on 06/29/2016 | 2 Minute Read

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A cheese that smiles right back at you. Designed by  Fabula Branding, Cheese Vitayem! is given an unconventional redesign that makes it stand out from its competitors. Cheese singles and wheels are adorned with a smiling man ready to entertain your hungry guests. The illustration as a focal point gives the brand personality and connects with the consumer immediately. With such an inviting face on the front of cheese packaging, who wouldn't want to take this product home?

"Fabula Branding conducted a comprehensive development of the brand semi-hard cheese for one of the largest Belarusian producers of dairy products – Rogachev Dairy Plant."

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"The new brand is mainly focused on the export to the CIS countries, and develops the idea of the main national characteristics of Belarusians – hospitality and friendliness. "V?tayem!" - a traditional Belarusian-language greeting, brand character – a cheerful «cheesy» Belarusian with the golden mustache, beard and freckles who loves to have fun and entertain guests."

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Designed by Fabula Branding

Client: JSC Rogachev milk canning plant

Country: Belarus

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