MATILDE

by Elizabeth Freeman on 06/28/2016 | 3 Minute Read

Editorial photograph

To reclaim its rightful place on the chocolate milk throne, MATILDE needed to be redesigned. With the help of IDna Group, a new brand identity was created with the mascot as its central focus. The vivacious girl draws consumers in and creates a personable relationship that can be quite difficult to achieve normally with packaging.

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Designed by IDna Group

Country: Denmark

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