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Concepts We Wish Were Real

by Elizabeth Freeman on 06/24/2016 | 10 Minute Read

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Another week has flown by and it's time for some Concepts We Wish Were Real. Let us know your top pick in the comments down below. 


Glaçon Make-up Range

Student

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Glaçon make-up has been inspired by a French word 'glaçon', which means a small and smooth ice cube. It contains Phyto-cooling complex and Cooling agent, which provide great soothing effect and immediate refreshment at the same time. Also, its white metallic square case brings pleasure of cooling make-up. The product range consists of a foundation, a makeup fixer, 2 types of blushers, 3 types of eye shadows, a mascara, an underlash mascara, and 3 types of lipsticks, and they enable such perfect cooling make-up. For your tired skin distressed from the summer heat, give yourself a special gift of awesome holidays with Glaçon.

Designed by Bohyun Kim, Jaeeun Kim, Haeun Jeong

Country: South Korea

OIKOS

Student

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Experience Dannone OIKOS like you've never before with concept packaging designed by AJI & LIMON STUDIO. A proposal to simplify the packaging is presented. What is currently a blue background with a not so flattering logo is transformed into something strikingly minimal. The logo incorporates the greek culture in a subtle way with a traditional pattern wrapping around a yogurt bowl which is cleverly disguised as the logo. A white background gives a freshness and easiness that the brand so desperately needs. 

Designed by AJI & LIMON STUDIO

Country: Colombia

Matcha Tea

Concept

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Over the past few years, green tea has soared in popularity, mainly due to the associated health benefits, including: weight loss, anti-ageing and its ability to help protect against heart disease and certain types of cancer. A number of us here in the studio are avid green tea drinkers, and have recently become fans of the new kid on the block; Matcha (??). The difference between Matcha tea and the majority of traditional green teas is this; the tea comes as a fine powder as opposed to leaves. Matcha is placed in a bowl using a bamboo scoop known as a Chashaku, followed by a small amount of warm water. The powder and water are then whisked together until the drinker reaches their desired consistency. New products coming through on the market are always fun to apply our design expertise to, so we decided to take a leading matcha brand, Matcha Factory, and experiment with their branding and packaging. The design takes a minimalist approach, contrasting simple, bold black lines curved at the ends to represent the Chashaku against the splashes of green watercolor paint to represent the Matcha tea. The choice of watercolor paint has been selected to mirror the hand painted designs traditionally associated with the orient.

Designed by Title Agency

Country: Canada

Casa Regalado

Student

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The family bussiness called “Casa Regalado” (The given’s home) carries years producing artisanally high quality honey. Give to know this singular product, which there is closely linked to the earth, deserves a “skin” which can enhance the virtues of this “royal jewel”. The project is about identity creation of the company, based in a sober-minded and refined typographic system (logo and symbol), and packaging design: jars of 600 and 90 grams and one three unit pack in which wood and honey by themselves transmit a feeling of purity. 

The discrete labeling contains, while embraces the jar like quality seal, all the necessary information for its consumption. A range of alive colours contrasts with dominant black to defines the three available varieties: monofloral honey of chestnut tree and heather, and multifloral honey of forest. Like a “home brand” colophon, the sealing wax stamp is a surety that this honey fulfils all quality requirements and comes directly from the Casa Regalado’s beehives.

Designed by Enrique Raimúndez

Client: Casa Regalado 

Country: Spain

Duchy of Cornwall Brewery

Student

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Duchy of Cornwall Brewery is a fruit beer producing line establish by the Duchy Home Farm, run by the Duchy of Cornwall. The task for this class project was to create a conceptual contemporary design for a new alcoholic product with a distinct and memorable brand name, logo and packaging design that go along with the concept statement. The Cornwall location was choosen because of it organic farming and cultivation. For the initial mockup, I brought into history of the Duchy of Cornwall by illustration and some royal words to present the label design for the bottle, neck label and the box design with the concept/theme to go with the bottles. The ideaof the illustrations wasn’t made to look modern but just lines to portrait a historical feeling. 

Designed by Broklin Onjei

Country: Canad

Fragrance FACES

Concept

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Creation of a fragrance packaging inspired of the 20s also called "Golden Years". The name "Faces" plays the game of the bilingualism and the difference in the translation. Indeed, "faces" in French reminds the multifaceted shape of the object but in English "faces" means the human body part. This interpretation interested me because fragrance is a luxury item typically anchored in the society and allows to convey a social status or a lifestyle. The shape of the bottle aims to be inspired by chandelier pearls with geometricals shapes like in The Great Gatsby. The visual identity is definitively turned to the old luxury and the box takes a shape of antiprism always from this perspective of facets and offers a gilded cocoon for the bottle.

Designed by Thibault Magni

County: Canada