by Elizabeth Freeman on 06/23/2016 | 5 Minute Read
If you don't already have a skincare routine, you better get on board with one quick! H20+ will be your skin's knight and shining armor. Don't believe me? Just try it out yourself. A total of eight collections are formulated to fit your specific skincare needs and with packaging so beautiful, you will not be shy about leaving them on your bathroom counter. Inspired by water and marine ingredients that are in each product, illustrations were all hand-drawn by an NYC-based artist and shrink filmed onto each white packaging structure.
"We’ve placed greater emphasis on our online business to cater to our plugged-in millennial customer. H2Oplus.com presents the biggest opportunity for us to have a direct, ongoing relationship with our customer and deliver a fully immersive brand experience. In the past, the company depended heavily on stand-alone brick and mortar, but as consumer shopping habits evolved, we realized that a shift to an online focus was necessary."
"We reformulated our products by first listening to what was important to customers. Then we leveraged our 26 years of expertise in delivering simple, effective skincare formulas that harness the infinite advantages of water, plus advanced skincare technology and ingredients. Customers want to see proven results, so we increased emphasis on performance, investing heavily in clinical testing for many of our key products such as the Infinity+ Eye Therapy and Renewing Youth Serum. In addition, there were certain added ingredients that we made sure to remove from our new formulas, such as parabens, phthalates, mineral oils, formaldehyde, petroleum and polyethylene exfoliants. Customers are savvier than ever and have high expectations."