by Elizabeth Freeman on 06/21/2016 | 2 Minute Read
Yesterday’s name, today’s taste. In the Netherlands special beers are doing very well in the market. It is all about taste, character and attitude. To catch up with this trend, Albert Heijn decided to re-introduce an old friend after more than 15 years. A new beer with a unique proposition that fits between a special beer and thirst-quenching lager. BROUWERS, the perfectly drinkable lager with the distinctive attitude of a special beer.
Millford is responsible for the new positioning and new brand identity of BROUWERS. The brand values: character, accessible, quality and contemporary were used to develop the logo and style, and were translated to all touchpoints. BROUWERS identity is recognizable by the strong brand logo in which the four brand values can be found. The new logo and visual identity of BROUWERS meet the current era and fit seamlessly in both markets.
BROUWERS, today’s taste! Additionally Millford designed the whole packaging range. The appropriate character gives the beer the right attitude and accessibility. The brewer has a central position, the use of copper in the product name (not the secondary packaging) and the blue area give an edgy touch to the label.
Designed by Millford