by Theresa Christine Johnson on 06/22/2016 | 2 Minute Read
Get the party started in style with Absolut. Amore Brand Identity Studios developed the brand strategy and packaging for a few in the line of Absolut’s vodka, including gift packs that are perfect for just about anyone.
Each flavor has its own distinct illustration style, which combined with the shapes and colors helps to indicate the taste of the vodka. Absolut Raspberri features splashes of pink and fuschia, while Ruby Red is a geometric pattern of grapefruit hues. Against the black background, these vibrant colors, energetic brushstrokes, and striking shapes pop. The top of the boxes feature the bright hue we most commonly associate with the flavor. Other varieties of boxes—for example, ones that feature two bottles or a cocktail shaker—have small cutouts to let consumers take a peek inside.
Designed by Amore Brand Identity Studios