by Theresa Christine Johnson on 06/15/2016 | 3 Minute Read
There is some food and drink that the Bay Area is well-known for—burritos, sourdough bread, and, of course, coffee. Good Stuff Partners developed the packaging for the bags of beans at Ritual Coffee, perhaps the most prominent name in caffeine and coffee fixes in the Bay Area.
“Forty years ago, a cup of coffee was nothing more than a caffeine delivery vehicle. It didn't really matter how it tasted, it just had to slap you awake in the morning or prop you up through a long afternoon. But in the last decade or so, things have changed. A lot. A few people scattered across the country discovered how amazing a cup of coffee can be when you source the beans directly from farmers you know. When you roast the beans yourself in such a way that nothing intrinsic to the coffee is removed. When you brew the coffee with down-to-the-second precision.”
“Ritual has been a pioneer in this delicious shift in coffee consciousness since we opened our doors on Valencia Street in 2005 and started what some call a coffee revolution in San Francisco. Our goal then--and our goal now--is to craft the very best cup of coffee available anywhere. Period. We've learned a lot over the years, but the care and attention we lavish on our process is unchanged, including tasting every coffee several times before it goes out to our coffee bars and into your cup.”
The iconic Ritual mug and star were a vital part of keeping the brand consistent, and it appears boldly on the front of the bags. Everything, from the simple font to the graphic details of stars on the sides, imply the care and attention that goes into crafting a delicious Ritual cup of coffee. This is clearly an option for those who want more than just a jolt of caffeing; instead, this is a brand suited for those who truly want something delicious in their cup each morning. Additionally, drawings of the farmers appear on sleeves around the bags, perfect for those who wish to know more about the beans and origins. A small pamphlet with instructions also comes with it, allowing those who are making a foray into the fine coffee world to become more knowledgeable.
“We don't do all of this to make coffee more complicated. We do it because pretty much everybody who works here has had a moment where a really, really good cup of coffee changed their lives.”
Designed by: Good Stuff Partners
Country: United States
City: San Francisco, CA