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The SauceBay

by Elizabeth Freeman on 06/14/2016 | 3 Minute Read

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Sometimes you need an extra bit of something for your dish to really stand out. That's where The SauceBay comes in. Designed by Luciana Gnoatto, small batches of exotic sauces are packaged in glass jars labeled with a "spoon and bottle" logo. An adorable illustration, color-coded according to flavor, rests under the flavor name while a chile pepper symbol on the top right, illustrates the sauce's spice intensity. 

"The SAUCEBAY is a handmade sauce company founded in 2015, based in Curitiba, Brazil. Two friends and engineers passionate about the gastronomy's flavoring diversity discovered in the sauce business an opportunity to provide unique experiences for the local community interested in cooking and tasting."

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"Producing original recipes with quality, environmentally-friendly and concerned about the origin of the raw material, being own grown products or supplied by small farmers of this region as an initiate on rising the local economy and benefit the entire production chain. Using innovative and small-batch methods, The SAUCEBAY creates healthy handmade sauces to be introduced in the modern scenario where people have less time to cook fresh and look on the market for ready delicious and nutritious food."

"Having a close engagement to the partners and working with an open design system allowed us to develop the company's identity in an organic way as the company itself." The logo is simple and friendly, bringing ideas of quality and the handmade process evident by the spoon icon, revealing the human care, together with the bottle which represents the convey to the consumer. The graphic waves bring the ideas of the sauce and the bay spreading the new flavor experiences all over the places. 

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"For the first set of labels it was developed four sub different brands to highlight its essential features of every sauce. The rough, but playful, illustrations and the colors visually express warmth and the remarkable taste of the products. A spicy label icon was created to show the spicy scale where each sauce has an indicated level depending on the pepper used. It was chosen economical packaging to give a hometown feel and labels with a spot for handwritten information and a string for tying the paper showing the manual care of the producer withproduct."

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Designed by Luciana Gnoatto

Client: The SAUCEBAY

Country: Brazil

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