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Diabla Red Sangria

by Elizabeth Freeman on 06/14/2016 | 2 Minute Read

Editorial photograph

With the summer season approaching, you can expect more and more fruity alcoholic drinks to hit supermarket shelves. One to look out for is Diabla Red Sangria. Designed by Hired Guns Creative, red sangria is packaged in aluminum cans and embellished with a playful illustration of a flamenco dancer staring down a fighting bull. For a sacrilegious twist on the traditional Spanish drink, the design studio decided to take classic iconography and modern iconoclasm and put them head to head resulting in another beautiful design by Hired Guns. 

"Traditional Spanish rose patterns are subverted as they become tattoos; the bull’s nose ring is mirrored in the dancer’s septum piercing; horns, red eyes, and an inverted cross become invocations for Diabla, Spanish for “She-Devil.” Sangria fruit adorns the dancer’s hair, her ruffled collar echoing the giant orange slices that frame the illustration, all rendered in hot-blooded graphic colours on gold."

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Photography: Sean Fenzl

Designed by Hired Guns Creative

Country: Canada

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