DIELINE AWARD WINNERS REVEALED

KFC's FINGER LICKIN' GOOD EDIBLE NAIL POLISH

by Elizabeth Freeman on 06/01/2016 | 2 Minute Read

Editorial photograph

Back in April, we posted a photo of KFC's edible nail polish on facebook not sure whether the product was in existence or just another clever April Fool's joke. Well, we can now confirm that these FINGER LICKIN' GOOD polishes are actually real and taste just like chicken! A project years in the making, Ogilvy & Mather worked with food scientists over at McCormick to develop these special goodies for KFC Hong Kong. 

 

"To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again."

Not only is this product turning heads for its unique quality, its packaging makes it all the more desirable. Designed to look like a luxurious cosmetics brand, the sparkly taupe, and orange polishes are placed in glass containers embellished with the words "It's Finger Lickin Good" in playful type. The overall design is sleek and modern and could easily be found in major beauty stores like Sephora and Ulta if KFC Hong Kong chose to expand the line. 

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Chief Creative Officer: Reed CollinsCreative Directors: John Koay, Matt NisbetArt Director: Elaine LiCopywriters: Buji Ng, Kerwin ChoyVice President Asia-Pacific: Soames HinesGeneral Manager: Gladys WongBusiness Director: Penny ChowAssociate Account Directors: Janice Ho, Sincere NgAccount Executive: Stella FungSenior Producer: Mikyung KimProducer: Jayden WongManaging Director - Social: Jason FashadeSenior Strategist: Michael WongCommunity Manager: Pammy LiPR Senior Associate: Michel WongPR Senior Consultant: Corwin WongDesign agency: Brand UnionCreative Director: Andy ReynoldsDesigner: Kitty ChanProduction Company: Mutual WorkshopDirector: Helen ClemensProducer: Cyrus LaiPhotographer: Kimhoo SoComposer: Lindsay JehanMusic Company: Song Zu

Agency Ogilvy & Mather

Client: KFC Hong Kong

Country: Hong Kong

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