Benefit Cosmetics Hoola

by Elizabeth Freeman on 06/02/2016 | 2 Minute Read

Editorial photograph

Benefit enjoys a cult following for their best selling Hoola powder, which has inspired a family of liquid products that build on a well-deserved reputation. Dashdot collaborated once again with Benefit to design custom packaging for each new expression. The goal was to create endearing, sculptural designs that live up to the powder’s heritage. 

Editorial photograph

The result is a lighthearted take on classic tiki vibes and sun-drenched beach days. The grass skirt cap on Zero Tan Lines floats above the ground on a pedestal, a clever result of integrating the bronze-handled sponge applicator into the design. The generously proportioned applicator blends the bronzer seamlessly into your skin while keeping your hands clean and comfortable. The elevated stance of the bottle gives it a spirited personality and a hint of animation.

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Creative Director: Hannah Malott (Benefit) 

Artwork: Emily Williams (Benefit)

Art Director: Megan Fletcher (Benefit)

Creative Director: Hannah Malott (Benefit) 

Designed by Dashdot

Client: Benefit Cosmetics

Country: United States

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