The Nude Popcorn Company
by Theresa Christine Johnson on 05/09/2016 | 2 Minute Read
Meet the newest player in the UK snack market. The Nude Popcorn Company has just made its debut on shelves as a healthy alternative to other greasy snacks and popcorn brands out there. Fluid Ideas teamed up with Tyrrells to develop branding and marketing material for this new and delicious option.
People like to indulge in tasty foods but they also want to treat their bodies well, and The Nude Popcorn Company is a happy compromise. The packaging is fun and lively, making it easy to spot in the grocery aisle. With 30% less fat, the bags needed to communicate that taste was not compromised, so images of the popcorn appear on the sides. Bright colors make it an energetic, feel-good brand, and the large font is easy to read so consumers can choose their favorite flavor.
Designed by: Fluid Ideas
Country: United Kingdom