Meet the newest player in the UK snack market. The Nude Popcorn Company has just made its debut on shelves as a healthy alternative to other greasy snacks and popcorn brands out there. Fluid Ideas teamed up with Tyrrells to develop branding and marketing material for this new and delicious option.
“With a promise of ‘nothing to hide’, this new popcorn combines great flavour with low-calorie and gluten-free credentials – conveyed through a bold, spirited brand, tailored to body-conscious young females. Armed with a bespoke handmade typeface, vibrant colour palette and playful messaging strategy, The Nude Popcorn Company benefits from a striking identity that stands out on supermarket shelves and online.”
People like to indulge in tasty foods but they also want to treat their bodies well, and The Nude Popcorn Company is a happy compromise. The packaging is fun and lively, making it easy to spot in the grocery aisle. With 30% less fat, the bags needed to communicate that taste was not compromised, so images of the popcorn appear on the sides. Bright colors make it an energetic, feel-good brand, and the large font is easy to read so consumers can choose their favorite flavor.
