Bow & Arrow Wine
by Theresa Christine Johnson on 05/09/2016 | 3 Minute Read
This is quite an impressive lineup. Bow & Arrow Wines never cease to impress, and while every wine release is unique, they all possess the same bold attitude. Radical Co-Operative developed the packaging and labels for their line of wines, including sauvignon blancs, pinot noirs, and more.
“Scott Frank, owner and winemaker, was clear right away on how Bow & Arrow was going to operate. His most fitting analogy was that the business would be like an independent record label, and every vintage was an album release from our favorite band. Because we'd lack the constraints that major labels had, we didn't have to play by the same rules as the big commercial outfits. We could do whatever we want, within our indie-sized budget. He handed over a copy of Our Band Could Be Your Life and noted how much it informed how he worked in the wine industry. This thinking has shaped the working relationship and every label we've made over the years.”
With a unique approach to their labels, Bow & Arrow Wine brings an energy and vibrancy to its lineup of wine bottles. Each label has its own personality, from edgy to gentle and gritty to refined. Details like the label background, the arrangement and number of arrows, the color palette, and illustration style give consumers an idea of the tasting notes to each wine they consume.
Designed by: Radical Co-Operative
Client: Scott Frank, Owner, Bow & Arrow
Country: United States
City: Los Angeles, CA
Pahnke GmbH & Co. KG