Abelha Organic Cachaça

by Theresa Christine Johnson on 05/09/2016 | 2 Minute Read

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The most delicious cachaça requires hard work and dedication. For Abelha Organic Cachaça,  Design Happy took the idea of busy worker bees to create some incredibly memorable packaging. Housed in a beehive, the beverage is tucked away from the hard-at-work bees we see buzzing around on the outside. Detailed images of flying bees give the packaging a sense of movement, and the splashes of turquoise give it a light and refreshing appearance.

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“We were asked to create a standout gift box for the wildly successful Abelha Organic Cachaca, the essential spirit for the perfect Caipirinha. Abelha organic Cachaça is a distilled spirit made from sugar cane juice and hails from Rio de Contas, a beautiful old mining town which sits amongst the hills and valleys of the southern Chapada Diamantina. It is the most popular distilled alcoholic beverage in Brazil.”

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“Such a lively, bright and unique brand deserved an imaginative, playful and witty gift box. So we took the brand’s key visual of the bees and worked closely with a box manufacturer to create a bespoke beehive structure for the drink to stand in. We then created ‘A very little book of cocktails’ to help people enjoy this spirit to the full.”

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Designed by: Design Happy

Client: Abelha

Country: United Kingdom

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