by Theresa Christine Johnson on 05/04/2016 | 3 Minute Read
Class up your movie nights with gourmet popcorn from Diz-Diz. These creative flavors come in beautiful packaging that’s sure to make you feel like royalty, even if you’re in sweatpants or watching bad rom-coms.
“Diz-Diz is a brand of gourmet popcorn with 4 unique and delicious flavors: Parmigiano, Curry, Cinnamon, and Vanilla. The client wanted a luxurious and fun brand. It was colorful and elegant at the same time. It’s a fast food product but very gourmet, that you could eat at home or in a glamorous party.”
TATABI Studio developed the branding for the microwave popcorn, adding in luxurious elements that make it unlike any other popcorn out there. The fun hues of the popcorn translate to the packaging for each flavor, and metallic and marble accents make it a sophisticated snacking choice. All four flavors are named on the front, and the particular flavor of each popcorn is bolded slightly to stand out.
“Our idea was to enhance its positioning Luxurious and Gourmet, so we decided to combine the white marble with metallic colors in the packaging and brand. Olympus was our reference: If the Gods eat popcorn, they choose Diz-Diz.”
Designed by: TATABI Studio
Packaging & Dielines 2: A Free Resource