Hedon Craft Beer
by Theresa Christine Johnson on 05/30/2016 | 5 Minute Read
It’s always obvious when you see a product that an agency clearly had a fun time creating. Such is the case with the new identity for brews from Hedon Craft Beer, designed by FlyingObjects Design Studio.
“Art direction and strategy for Hedon craft beer company. This is the second part of our cooperation with the brewery. The brand expanded with five completely different kinds of beer with completely different target audiences and prices, but the brand is still remains recognizable and unique with humor, bold colors and fun texts.”
Each variety has its own approach that speaks to the type and flavor of the beer. Infuzio, for example, is like a tonic or medicine you’d get from the doctor, with two easy images to show you how to use the beverage. Katalin Carno is a sophisticated and upscale porter with a refined look and a crest on the front. Balatonvilagosi shows all of the characters in the Hedon universe on one fun label. By making each beer notably different and enjoyable, it invites consumers to try one or try them all, and using characters allows them to become attached on a deeper level to their favorite. The varying illustration styles are refreshing and break away from what we usually see in a line of beer, appealing to adventurous beer drinkers who want to try different brews.
Designed by FlyingObjects Design Studio