Diamonds Are Forever

by Theresa Christine Johnson on 05/30/2016 | 3 Minute Read

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Want ultimate glamour? Instead of diamond earrings or a necklace, you can put diamond dust-infused beauty products on your face. LAMBRECHT AGENCY developed the packaging for Diamonds Are Forever, a high-end cosmetics line that provides creams and serums.

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“Premium cosmetics products already have to meet high standards in terms of product quality and packaging. So what do you do when a product is developed that is supposed to be positioned above these premium products? A German cosmetics manufacturer has produced just such a super-product—and now it has diamond fever, because the new product uses real diamond dust. This makes diamonds an obvious choice for the key visual, and so diamond patterns have been used right across the packaging.”

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“LAMBRECHT AGENCY has been created an individual packaging design with a reserved but multifaceted colour scheme based on the colours of diamonds. Textured Fedrigoni paper, which changes its appearance depending on the angle of the light, perfectly complements this effect. The brand name and logo are discreetly embossed in silver. All this ensures the product looks outstanding at every stage of its journey: at the POS, as a gift or on the dressing table waiting to be used. That’s essential, because as everyone knows: ‘Diamonds are a girl’s best friend.’”

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For such a premium beauty product, Diamonds Are Forever needed to express its unique qualities in a subtle and elegant way. Silver foil for Haertling Cosmetics shines against the geometric gray background. Instead of boxes, cylinders offer a more striking look for the packaging. Once opened, products rest against a silver case that holds them in place, almost as if they’re elements being plucked from the earth. A clean and tasteful appearance also works well for the beauty category, giving consumers the feeling that the products will leave their skin looking fresh and bright.

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Client: Haertling Cosmetics

Country: Germany

City: Berlin

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