by Theresa Christine Johnson on 05/26/2016 | 3 Minute Read
The pharmaceutical sector is welcoming this fresh approach that has a clean and minimalist design. Designed by J?nis Andersons, Kiin Pharma is a new brand of meds that approach food supplements in a completely different way than we're used to seeing. Vibrant visuals tell a simple and true story, merging the high quality of the product with the effect it will have on the consumer, in turn building a trust between the brand and the user. Colored patterns decorate the background, each slightly indicative of the effects of each food supplement. Large navy dots rest on the front and let consumers know what each “dot” is for.
“The task of this design is to differentiate from visual clichés, that are prevailing in the pharmaceutical market. To communicate core message sharply and in unusual way. The function of the design was chosen to simplify the perception of the cure and to distinguish main characteristics of kind of impact on health you’re going to receive through simple and clean communication technique.”
“The technical approach: 1. dynamic graphic elements symbolising each benefit of the product. 2. Clarity and approachability—through using basic geometric shapes: lines and circles. Finite colour palette also plays a role in authenticating the brand’s striving for the highest quality. With blending of these elements the brand acquires individual character, thus allowing to stand out among other products.”
“The product name was made simple and easy to recognize health effect of the product—the chosen font for packaging supports this approach of readability. As a focus on the brand name the circle was chosen, thus uniting the product group.”
Designed by: J?nis Andersons
Client: Kiin Products